Globetrek
The project
A refreshed identity system built to carry the energy of discovery across every stage of the journey.
The challenge
Globetrek needed to look like a modern travel brand rather than a booking service, recognisable at a glance and adaptable across dozens of destination campaigns.
Our approach
We built the identity around a bold, distinctive wordmark, integrating a location-inspired detail to reflect the spirit of travel and discovery. A clean typographic system and vibrant colour palette keep the brand consistent, recognisable and adaptable across every touchpoint.
THE IDENTITY BUILT FOR THE JOURNEY
A bold logo system paired with a vibrant colour palette, creating a recognisable identity that reflects Globetrek’s sense of travel and discovery.
THE BRAND OUT IN THE WORLD
Extending the Globetrek identity across real-world applications while keeping the brand bold, consistent and instantly recognisable.
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