Kai Drink
CategoryBranding
ClientKAI
Year2026
ScopeBrand identity, packaging, launch campaign
The project
A fresh wellness beverage identity shaped around clarity, balance and modern shelf presence.
The challenge
Wellness drinks either look clinical or overly playful. KAI had to sit between the two and hold attention on a busy shelf.
Our approach
A flexible visual direction designed to keep KAI engaging, recognisable and consistent across social media.
A RANGE DESIGNED TO STAND APART
Three distinct editions, each with its own character while staying unmistakably KAI.
BRINGING THE BRAND TO LIFE ON SOCIAL
A flexible visual direction designed to keep KAI engaging, recognisable and consistent across social media.
THE IDENTITY BEYOND THE PACKAGING
Extending the KAI identity across different touchpoints while keeping the brand cohesive and recognisable.
BRAND, BROUGHT ONLINE
Translating KAI’s visual identity into a clean digital experience built around clarity, product and brand consistency.
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