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Rico’s Burger

CategoryBranding
ClientRico’s Burger
Year2025
ScopeIdentity design, packaging, menu and signage
Rico's Burger bold red and yellow brand identity

The project

A bold, appetite-first identity that turns fast food into a memorable visual experience.

The challenge

A crowded burger market where most brands look the same. Rico’s needed to be loud without looking cheap.

Our approach

Saturated red and yellow, heavy condensed type and cropped photography — every asset built to read from across the street and on a phone screen.

01

THE IDENTITY BEHIND RICO’S

A bold visual identity built around a distinctive logo, confident colour palette and playful graphic elements that give Rico’s its own recognisable character.

Rico’s Burger brand identityRico’s Burger brand identity
Rico’s Burger brand identityRico’s Burger brand identity
Rico’s Burger brand identityRico’s Burger brand identity
02

THE BRAND IN ACTION

Bringing the Rico’s identity into the real world through branded applications designed to keep the experience bold, consistent and instantly recognisable.

Rico’s Burger brand application
Rico’s Burger brand application
Rico’s Burger brand application
Rico’s Burger brand application

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Logos